내비게이션 메뉴
Museum Identity (MI)
- Seodaemun Museum of Natural History provides its museum identity (MI) through its logo and symbol mark.
The symbol mark is an essential element representing the museum's image in internal and external interactions. Its shape or color must not be altered arbitrarily.
The symbol mark aims to represent the importance of the environment and historical significance of the museum.
The image depicts the triceratops—a prehistoric dinosaur—and ferns. Extinct due to rapid environmental changes, dinosaurs raise awareness of the importance of nature and environment. The three divisions with inverted color changes represent the flow of time—past, present, and future—with the center representing the present.
MI (Horizontal)
MI (Vertical)
Logo
Symbol Mark
Colors
Green is full of vitality and energy. Olive green hues in particular embody gentleness and refinement.
Olive green and dark green in our MI depict the bushes and shadows of a dense primeval forest. This is to convey the museum’s dignified atmosphere as a public institution that breathes with nature.
The specified colors are key elements in shaping the visual identity of the Seodaemun Museum of Natural History, enabling effective recognition of the museum’s image.
Olive green is the primary color, and dark green is the secondary color. The specified colors may vary in hues depending on the material. They must be used accurately by using the color samples.